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Babajob: Now 'Poor Man's LinkedIn' Crosses Six Lakh Job Listings
There are thousand and one job boards on the Internet, but there are always a few that will surprise many of us. After all, we are used to popular job boards like Naukri.com and Monster.com who promote the well-qualified and the upwardly mobile. But here is a website which will help you hire those people who virtually run our everyday life. From drivers to cooks and domestic helps -- blue-collar workers often find it convenient to register at Babajob.com while seeking suitable openings.
Only last week, Babajob.com has crossed six lakh job listings and now features around 38,399 employers (both companies and individuals) online. Traffic to the website and the mobile site is growing at 400 per cent year-on-year and together they register 250,000 page views, of which 60,000 are unique visitors.
The journey has not been easy, though. It has taken the Bangalore-based start-up two whole years to reach one lakh job seekers. However, this number has doubled in the past six months and with the momentum building up, Babajob Services Pvt Ltd plans to enhance its presence across the country, launch a premium service and invest in business development.
Poverty, Job Hunting & Door-To-Door Registrations
Babajob was set up in 2007 by Sean Blagsvedt, an American national who moved to India in 2004 to work on language technologies and solutions at Microsoft Research’s Bengaluru centre. Absorbed by India’s poverty, he left a cushy job after three years to set up Babajob.com and Babalife.com, websites that would aim to change today’s society for the benefit of the underprivileged.
While Babajob was a recruitment portal, Babalife.com was a social network where members could effectively interact with the bottom-of-the-pyramid factions of society.
Says Blagsvedt, “When I began my research on Indian poverty and what caused people to lose their income, I learnt that they managed to get out of the situation through income diversification. So, the first task of Babajob.com was to map out the way people find jobs which, we thought, was mostly through their friends and families. Understandably, their opportunities would be limited because they depended on that kind of network. But as we researched further, we learnt that people were finding jobs because they fulfilled three or four other criteria such as location and language, rather than loose social connections.
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[IndyStar] DAILY DELANEY DOWNER - Monster.com sent a legal nastygram to USAction demanding the liberal advocacy group cease and desist its campaign to get the job listing site to quit posting ads that discriminate against unemployed people.
Most of the early employers listed on the site were expats and Indians who had recently migrated from California, USA. Soon there was a rise in the number of people who were searching online and the company started getting online traffic as Internet
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It has the English language—which helps to link it with California's Silicon Valley and Indian high-tech—and great universities. There are thriving tech clusters in Bristol, London and elsewhere (see article). More so than other European countries,
Her job, for which she was paid $6355 a year, was to develop a country-wide literacy campaign that would instruct adults how to read and write first in their native language and then in English. The first step was to assemble a skilled administrative
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